Interview with the guy who makes most of the fried chicken signs in the uk, to co-incide with a new book
Graphic designer Siâron Hughes was first drawn to the visual world of fried chicken after a flier was pushed through her door bearing the enticing words “Dunk Your Dipper”. Intrigued, she started documenting and talking to the owners of fried chicken shops all over London and, eventually, in the US.
“At first sight, much of this signage appears the same, but there are differences, subtle as they may be,” she says. This is the real appeal of chicken shop signage.”
What makes her book stand out from other “vernacular type” showcases is her evident interest in the people who run the shops and those involved in producing the graphics for menus, signs and so on. The book is packed with interviews and photographs from the shops, some of which are amusing, others quite touching in their revelation of the sometimes dangerous profession of being a purveyor of fried poultry to the (often drunk) masses.