to see LA play in Dallas this year you have to buy Season tickets, half season or a multi game package. no single game tickets will be sold to those games. smart move. cheapest package is 80$.
This will come back to bite them.
I have to agree here. I always thought I was in one of the target demos for these guys, but $80 isn't likely to happen for me.
Anyway, the objective here is to grow the size of the entire league. Wether this works or not won't be known until at least the end of the 5 year contract or later.
By way of a comparison, Tiger Woods made an estimated $98,000,000 in winnings and endorsements in 2006.